Specifications include, but are not limited to: e successful Offeror shall: 1. Create County-wide public awareness campaign(s) in both English and Spanish for the Santa Fe County DWI Program that includes yet is not limited to: a. Law enforcement efforts b. Consequences and costs associated with DWI c. Over-service and underage drinking d. Designated driver, taxi and ride share services 2. Develop innovative strategies to promote the campaign(s) in order to reach a broad spectrum of persons in Santa Fe County utilizing: materials for distribution; bus wraps; website, mobile and social media avenues; and, other imaginative and effective means 3. Provide design, copy writing, printing, production, and management for promotional materials and media campaigns/publicities 4. Produce promotional materials for distribution at public events and in businesses serving/selling alcohol and intoxicating substances 5. Invent and produce campaign(s) on websites, mobile and social media avenues 6. Provide support during public awareness events, including attendance at pre-arranged press conferences, social media updates, and radio “air” spots