Specifications include, but are not limited to: 1.2 Social Media Services Ongoing maintenance and administration of social media profiles (Facebook, Twitter, Instagram and YouTube) which includes 24 hour monitoring of profiles, daily postings and interactions (both directed by the Township and organically based on preset parameters), ongoing graphic creation and trafficking of inquiries to proper town representatives. Ongoing maintenance and administration of West Orange Jitney Facebook group and text alert service. Work with Township representatives to create digital/physical outreach campaign, memos, signage, etc. encouraging local businesses to engage with the Township’s social media properties and to connect with other businesses in the Township’s social ecosystem. 1.3 Marketing Services Create and launch marketing/advertising outreach campaign highlighting diversity of the Township residents (i.e. “This is West Orange”). Increase awareness and adoption of Shop West Orange program. Promote existing local businesses, working with committees to bring new businesses to the Township. Creation of additional digital/physical West Orange infographics identifying specific locations, attractions, and more to be used in all outreach and press efforts. Creation of additional video assets as needed or desired for marketing campaigns and initiations. Bridge gap between Township and Board of Education to rally community behind public school initiatives, sports and events. Continue working with local realtors to educate and entice potential residents to make West Orange their home, raise their families, start businesses, and become active in the community. Expansion of “Tax Facts” program (launched in 2014) to continue providing education regarding municipal taxes to Township residents. Lead group that will create, market, and distribute products that will foster pride and a sense of community within the Township.