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International Office Sales, Marketing & Public Relations Representation - United Kingdom


Location
Nevada
Publication Date
11/30/2018 12:44 PM EST
Closing Date
01/23/2019 12:00 PM EST
Issuing Organization
Nevada Commission on Tourism
Solicitation Number
Description

Specifications include, but are not limited to: 1.1 The Nevada Department of Tourism and Cultural Affairs (DTCA) works to raise awareness of the State as a premier leisure and cultural tourism destination. 2.1.1 The firm must provide a solid foundation of all work through an annual UK market-specific strategic plan. 2.1.1.1 The plan should include measureable goals for the overarching program including sales, marketing, promotions and public relations and the tactical programs and activities that accomplish the goals. 2.1.1.2 The plan also should include a market brief that provides the economic overview of the country as well as traveler demographics, market growth, competitor analysis and general issues regarding the UK travel market. 2.1.2 As a regional marketing effort, the tactics outlined in the plan may pertain to specific target groups in particular geographical areas but may not be applicable for all audiences and all areas. 2.1.3 TravelNevada will work with the awarded vendor to identify key markets and the outreach plan for each year.

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