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Department of Tourism And Cultural Affairs


Location
Nevada
Publication Date
02/21/2019 11:40 AM EST
Closing Date
03/28/2019 05:00 PM EDT
Issuing Organization
State of Nevada - Department of Administration
Solicitation Number
Description

Specifications include, but are not limited to: 2.1.1 The firm must provide a solid foundation of all work through an annual Japanese/South Korean market-specific strategic plan. 2.1.1.1 The plan should include measureable goals for the overarching program including sales, marketing, promotions and public relations and the tactical programs and activities that accomplish the goals. 2.1.1.2 The plan also should include a market brief that provides the economic overview of the country as well as traveler demographics, market growth, competitor analysis and general issues regarding the Japanese and South Korean travel market. 2.1.2 As a regional marketing effort, the tactics outlined in the plan may pertain to specific target groups in particular geographical areas but may not be applicable for all audiences and all areas. 2.1.3 TravelNevada will work with the awarded vendor to identify key markets and the outreach plan for each year. 2.1.4 Some of the activities undertaken by representative firms in other international markets have included: 2.1.4.1 Coordinate and host in-market visits, including an annual mission to the region by a State of Nevada tourism delegation [up to ten (10) persons] and potentially one (1) additional visit by the key TravelNevada staff contacts and State government elected officials per year. 2.1.4.2 The activities for each visit will be mutually agreed upon, but may include: A. Schedule travel trade appointments and media interviews/visits; B. Schedule meetings with the U.S. Commercial Services and Consulates; C. Develop special events that help showcase the Nevada tourism product; D. Organize and schedule at least (1) media Familiarization Trip (FAM) per year. This can be a group trip or individual media visit; E. Secure media relations opportunities for TravelNevada staff to meet with local business and travel media; and F. Schedule staff trainings for key travel agencies and tour operators.

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