Specifications include, but are not limited to: The Work Plan should clearly articulate proposed activities addressing the following objectives Phase I: Recruitment of licensed child care home providers, child care centers, Head Starts, and school-based early childhood programs into Step Up to Quality, and the promotion and encouragement of their ongoing participation in the system; Build upon and refine existing messaging, marketing and advertisement based on successes and new opportunities; Focus efforts on recognition of quality achievement in addition to quality rating levels attained; and Communicate information to existing Step Up to Quality participants about upcoming changes in the Step Up to Quality program processes and content resulting from the federal Preschool Development Birth through Five Grant (PDG) awarded to Nebraska. Phase II: Continue to educate parents about the importance of quality in early childhood care and education programs, and how Step Up To Quality helps providers and programs improve quality at every step in the process; Help parents understand the various step levels of Step Up To Quality, and to recognize that participation at every level indicates a commitment to ongoing quality improvement; Continue to encourage parents to use Step Up To Quality as a tool when searching for quality care and education programs for their children; and Continue to educate policymakers and the general public about the importance of quality in child care and early childhood education programs, and its future impact on child development and school readiness. The successful applicant will provide quarterly progress reports to the Step Up To Quality Steering Team (dates to be determined), and must work collaboratively with NDE and DHHS throughout the course of the project. Additionally, the successful applicant should maintain a general working knowledge of key issues regarding high quality child care and early childhood education programs, and its impact on school readiness in children.