Specifications include, but are not limited to: DHHS is seeking a qualified Contractor to provide strategic marketing to carry out a campaign to raise awareness about the benefits of organ and tissue donation to Nebraska residents. The campaign may include advertising, promotion, education and public relations in a variety of formats. The campaign may also encompass reaching out to television and radio stations, producing print and electronic advertising materials and utilizing websites and other online marketing opportunities. Select materials should be available in languages other than English. Due to the fluid nature of this solicitation and the resulting Contract, the percentage of time spent on the items delineated in the solicitation may change, with greater emphasis being put on different areas at different times.