This RFP is to find a firm to provide a new email marketing and marketing automation platform for the Saint Louis Zoo. The Saint Louis Zoo is not currently seeking creative development or strategy support. Core Zoo marketing staff will handle all aspects of email marketing and seek support from platform representatives when necessary. The requirements we are looking for in a new platform include: 1. Contacts and Lists o Ability to segment contacts by profile info, custom field info, and engagement history/status o Ease of understanding how many contacts exist in the entire database at any point in time o Ease of understanding how many contacts exist in a list at any point in time 2. Emails o Ease of email building from a drag-and-drop editor and a variety of email templates o Ability to test emails on various devices/inboxes/providers o Merge fields o Social sharing integration o Ability to organize/sort emails by campaign type