Specifications include, but are not limited to: A creative services provider submitting a proposal must be prepared to function as an extension of the staff of the MSU Riley Center. It is preferred that the successful firm have a physical office in Meridian, with appropriate account service, design staff, web developers, audio/visual staff and social media staff available during both normal business hours and, as needed, during evening and weekend events at the center. A prospective creative services provider must be able to demonstrate and document expertise and experience in the following areas: 1) High-level, broad-based public relations and marketing skills. 2) Current knowledge of classical and popular music (including country, soul/R&B, rock and jazz), dance, and theater, including children’s theater. The MSU Riley Center staff takes the lead in booking performances, but it relies on the creative services provider to knowledgeably contribute to staff discussions concerning potential artists for upcoming seasons. 3) Familiarity with live entertainment preferences and attendance habits of the East Mississippi region. 4) Familiarity with local and regional media – broadcast, print and online.