Specifications include, but are not limited to: present a more professional, dynamic, accessible and mobile-ready website ensure a site that is easy to navigate, and that effectively and efficiently meets the needs of prospective and existing stakeholders take advantage of innovative ways of connecting with stakeholders including social media ensure a site that is engaging for both current and prospective students ensure greater visibility for academic programs ensure consistency with the Jackson State University visual JSU brand identity guide create an online payment gateway that can be used for any JSU function create an e-commerce template that can be used for any event and by any JSU user group. ; A website that meets the needs of all internal and external stakeholders as well as the general public will allow the University to better meet the objectives of the institution – whether in student recruitment, faculty research profiles, academic programs, library, fundraising, academic achievements or public announcements. ; ARGET AUDIENCES: Some of the audiences are: Students Faculty Staff Prospective students High School guidance counselors and chaplains Parents of prospective and current students Alumni Potential/current donors Corporations and government agencies Media General public and visitors to the campus Visiting Researchers Vendors.