Specifications include, but are not limited to: Design and implement booklets regarding financial aid and college options in Minnesota. Design and implement report covers, infographics, or data visualization products for research department use. Update various other publications or applications as needed throughout the term of the contract Prepare pre-press files and attend press checks. Provide design for promotional items, signs, posters and other items as requested. Design occasional minor web site design updates throughout the term of the contract. Advise OHE communications staff on stock photography and printing options (paper, ink, finishes, etc.) across all forms of media. Provide consulting about web services, including the creation of web-ready publications, including video and graphics, and other forms of media. Design, create, and produce videos to engage audiences to encourage use of OHE-related materials and services. Marketing Tasks: Coordinate and execute annual marketing campaigns for various programs that reaches their targeted audiences, incorporating all forms of media as needed. Create various communications across media platforms and services. Create and monitor online advertisements Send emails to consumers over a defined period of time at OHE’s request. Update email lists for bounce backs and opt outs Prepare a report summarizing activity for marketing campaigns