Specifications include, but are not limited to: Develop and implement a brand strategy to communicate NHCC’s value proposition. The project will include assessing and, possibly, updating primary branding elements including the College’s name, wordmark, logo, graphics and tagline in a manner that: •Influences increased student enrollment, retention and completion, and honors the unique pathway of each student. (See Fact Book for more information about student population.) •Strengthens NHCC’s competitive position and unique brand promise relative to other institutions. •Improves partnerships with communities and businesses positioning NHCC as the region’s workforce engine of the future. •Leads to stronger support among target audiences. (See Target Audiences below). •Aligns creative direction and brand guidelines with the College’s Mission, Vision, Values and strategic priorities. •Develops an aspirational, yet accurate and believable, brand promise.