Specifications include, but are not limited to: The Bureau of State Lottery (“Lottery”) is seeking one or more external research service providers to deliver qualitative and quantitative research. The Lottery organization is focused on achieving the following strategic objectives: 1. Provide games that are fun, fair, and entertaining to players 2. Ensure responsible gaming standards that protect players 3. Maintain a high level of trust, transparency, and integrity with the public 4. Engage new consumers without alienating current loyal players 5. Modernize distribution channels (retail and online) to align with current market trends 6. Maximize profit contributions to the State School Aid Fund (SAF) Research and analysis initiatives are typically aligned with one or more of these objectives.