Specifications include, but are not limited to: Develop, execute and evaluate aggressive marketing and communications strategies that strengthen and protect TU’s distinctive voice, image and reputation and promote TU’s relevance, accomplishments and excellence. These strategies must also elevate the university’s presence and prestige in local, regional and national media—all in support of: a. Increased applications enrollment of prospective undergraduate and graduate (domestic and international) students, and recruitment of faculty and staff. b. Increased philanthropic support and giving participation. c. Increased revenue through attendance and patronage of TU events as a cultural, intellectual, and recreational (athletics) destination for the region.