Specifications include, but are not limited to: Produce and broadcast seven to ten 15- to - 30-second Department-approved PSAs that introduce Senior Call Check to its viewership and include information on how to register for the program through the mail, via telephone, and online. Include in the Department-approved PSAs language that is approved by the Department directing the public to visit the offeror’s and Department’s respective websites and social media pages for further information. Post on the offeror’s website and social media pages information about Senior Call Check. The Department will provide the offeror the information for posting on the offeror’s website and social media pages. Broadcast the Department-approved PSAs, in accordance with the timeline set by the Department, on weekdays, during the following regularly scheduled broadcast periods: 5:00 a.m. to 9:00 a.m.; 9:00 a.m. to 4:00 p.m.; and 4:00 p.m. to 7:30 p.m.