Specifications include, but are not limited to: Travel Trade The selected Representation Firm should: Create and implement approved annual strategic travel trade plan aimed at increasing visitation and visitor spend to Kansas Provide strategic oversight, planning, and execution of all trade activities in market as proposed in approved annual marketing plan This will include but not be limited to the following as directed by Kansas Tourism’s team: Provide annual brochure analysis Develop and implement trade programs to increase and enhance the profile of Kansas and assist the travel trade in developing new and innovative programs and products consistent with consumer marketing campaigns and messaging, to increase brand and destination awareness and visitation to Kansas Develop and maintain strong relationships through direct outreach to: tour operators, wholesalers, consolidators, travel agents, mice/corporate/incentive buyers, airlines, and other distribution intermediaries or related travel partners Work to keep destination product offerings current