Specifications include, but are not limited to: A modern site redesign that articulates our new brand, messaging, and site Information Architecture, delivered and ready to go live in our hosting environment by May 1, 2020 Site development in Drupal 8 Content strategy and content creation for approximately 35 pages estimated at 200-400 words apiece Search Engine Optimization ("SEO") including specific technical SEO specifications and schema.org semantic markup objectives defined by the University Migration of the current separate stories microsite into a single Content Management System hosting all uiowa.edu web copy and uiowa.edu/stories Developing taxonomy strategy to cross-promote story articles in the footer of related web pages Developing taxonomy strategy to display “apply, request information, contact” and other program/departmentspecific calls to action on related articles Working transparently with weekly check-ins and regular demos and/or incremental snapshots of potentially shippable product during development