Specifications include, but are not limited to: 1. Conduct primary audience and market research for the Tippie College of Business as needed. Work products include recruitment of respondents, deployment of surveys/interviews, and delivery of research results, both in detailed and summary form, as well as raw research data. 2. Conduct complex data analysis using first- and third-party data such as applicant data, U.S. Census data, Department of Education data, etc. These could include trend analyses, predictive models, and price elasticity assessments. 3. Provide access to secondary research reports for the higher education sector, preferably covering business education. These include, but are not limited to, whitepapers, trend reports, dashboards, or redacted reports. 4. Provide flexibility to modify the research queue throughout the Agreement in response to changing institutional priorities.