Specifications include, but are not limited to: Under the auspices of the PRAMS program, the selected Offeror will operate the gift card reward system. The reward system provides each survey respondent a gift card of a specified preloaded value for the restricted purchase of baby diapers and baby wipes from participating stores throughout the state of Illinois. The selected Offeror will obtain the gift cards, mail them to respondents, provide technical assistance to respondents and participating stores, and coordinate with the IDPH PRAMS program. The selected Offeror will establish and maintain procedures and data management processes that protect Illinois PRAMS respondents’ personally identifiable information (PII).