Specifications include, but are not limited to: The University seeks to expand our outreach efforts to prospective freshmen through better-targeted recruitment efforts in established territories and new outreach efforts in markets opened to NIU by the recent introduction of a single “in-state” tuition rate for all domestic undergraduates. We are looking for a third party service provider who specializes in student search, fulfillment and recruitment communication in order to enhance these three initiatives through the development and implementation of an undergraduate recruitment program to increase the response rate of targeted search, generate more inquiries and applications, and increase enrollment yield rates from well-matched students who will attend and graduate from NIU