Specifications include, but are not limited to: Primary Logo – In order to maintain brand consistency, the logo must incorporate the Pocatello flag or elements from the flag. Three logos, including tagline, will be presented to the City Council December 12, 2019 with one selected to move forward with the style guide. o Each must include a standard primary logo, a reverse primary logo, and one-color logo, and one-color logo with no tagline. As well as: Permitted color versions for standard Permitted color versions for reverse 1-color Permitted logo usage examples All working art files become the property of the City of Pocatello. Other materials produced under the scope of the project will be available to and provided to the City upon request. Following selection of a logo by the City Council, a brand style guide (and accompanying design files) will be developed that includes: A Pocatello “Bug” Pocatello Tagline Secondary logo for use on City assets, vehicles, etc. o Again, the logo must incorporate the Pocatello flag or elements from the flag. Logo Permitted Color Versions o Permitted standard 1-color logo colors o Permitted reverse 1-color logo colors o Permitted one-color logo o Permitted one-color logo with no tagline Examples of prohibited logo usage for standard primary logo, reverse primary logo, onecolor logo, and one color logo with no tagline