Specifications include, but are not limited to: The Seal of Quality (SOQ) program is a branding program to promote genuine, Hawaii-Grown,Hawaii-Made, premium agricultural products, and to help consumers identify these products with an SOQ logo affixed to the qualified agricultural products. It was launched in May 2006 with 12 companies representing the cream of the crop of Hawaii’s agricultural producers. Today,more than 75 companies are registered in the program representing diversified agricultural sectors including fresh produce, processed foods, and floriculture. The goal of this project is to increase public awareness of the SOQ program, to generate sales for the SOQ products, and to create the SOQ brand loyalty through a marketing campaign that can include, but will not be limited to an advertising, public relations, social media promotion, sales promotion, retail event activities, direct marketing, and/or development of collaterals.