Specifications include, but are not limited to: Forsyth County is currently in the process of developing a Comprehensive Public Transportation Master Plan. The PTMP will serve as a roadmap for how the County would like to see public transportation networks develop to serve current and future needs. The following Critical issues are a starting to point of consideration for the study. • How much do Forsyth County current services need to change to meet future demands? • How does Forsyth County serve the most people as efficiently as possible? • Where are potential new markets; where are unserved/underserved areas and where is growth occurring (residential and jobs)? • How does Forsyth County tap new markets in suburban areas and new employment centers throughout Forsyth County? • What market research tools will inform Forsyth County of key customer travel behaviors and attitudes in order to increase existing ridership and attract new riders? • How does the consultant plan to engage the public in a dialogue of public transportation needs and expectations as part of this study? • What is the optimum balance of public transportation services between commuter, point to point, and senior services? • Who are the peer agencies for Forsyth County? How does their performance compare to ours? • What is the right balance between public transportation for Forsyth County as a social service, congestion relief and basic access functions? • What should be Forsyth County’s target reach? In other words, what percentage of the county’s population can access public transportation services? • What attributes of system and route (should fixed routes be recommended) performance should be most important? • Do the demographic trends of an aging population and increases in disabilities support continuing separate services or a more blended system? 3 • Should there be a bigger role for public transportation in providing congestion relief in the County/region? • What capital and operating requirements are necessary to achieve the vision for public transportation in Forsyth County? (i.e. Should Forsyth County become a direct recipient?)