Specifications include, but are not limited to: The Florida Department of Transportation, Florida’s Turnpike Enterprise (hereinafter referred to as the “Department”) under this Agreement seeks to retain the services of one or more full service advertising agencies for a range of services to include, but not limited to, communications planning and implementation, marketing and advertising services, marketing and media research, media planning and placement, creative services, preparation of related media communications and collateral materials, preparation of audio/video presentations and project planning coordination and implementation, public relations, and other related services. Work efforts may include the development of marketing plans for SunPass branding, express lanes, and the Department’s retail program.