Specifications include, but are not limited to: The Florida Department of Highway Safety and Motor Vehicles (FLHSMV or Department) is interested in increasing the number of new applicants seeking to become Troopers within the Florida Highway Patrol (FHP), one of Florida’s premier law enforcement agencies. FLHSMV believes digital advertising is an important tool through which its recruitment message can be delivered to a defined target audience based on previous survey data. The Department is, therefore, seeking services from a prospective Contractor to promote the FHP’s recruitment campaign to potential applicants through digital advertising in the state of Florida, as well as out of state, to run from January through June 2020.