It is the intent of the Pinellas County Convention and Visitors Bureau (CVB), dba Visit St. Pete/Clearwater (VSPC), to contract with a qualified Proposer for advertising planning, media buying, and creative campaign development services that includes print, radio, television, out-of-home, promotions and marketing partnerships for the purpose of promoting tourism to Pinellas County. The successful Proposer will provide integrated marketing communications services for the entire organization and will work in conjunction with VSPC to develop multi-platform, integrated programs to support VSPC’s overall mission and goals. In addition, they will oversee brand stewardship; strategic planning; identification of key audiences; media planning and placement; development and implementation of co-operative advertising and strategic partnership programs; promotions; ongoing data analysis; creative development and deliverables; project-based research and oversight and brand integration for services provided by other suppliers.