Specifications include, but are not limited to: Detail the process you would take the community through in exploring a name change or keeping the name, including a timeline for each phase of the project and the resources committed to that phase. Develop a list of potential name changes based on feedback from various stakeholder groups (staff, user and eligible non-user groups, etc.) and measured the change in perception and likelihood of participation of the center based on the name change. Examine other branding options (creation of a tagline, logo etc.) and measured the change in perception and likelihood of participation of the center based on proposed branding options. Work with project team to select a preferred branding option.