Specifications include, but are not limited to: The University of Connecticut (“UConn”) is seeking proposals from qualified and experienced media buying agencies to provide media buying services to the University of Connecticut. The responsibilities of the awarded party include the development of strategic media placement campaigns, the leveraging of buying power with media outlets, and purchasing media space in a variety of mediums, including print, radio, TV, and digital (web, search engines, social media, email, and mobile). The media buyer would work with various constituencies within the University to help identify and solidify the purpose of the ad campaign and to develop a strategic placement plan which meets the intended purpose while working within the pre-established advertising budget. Additional details can be found in section 3.0. Respondents must complete Appendix E to officially communicate their desire to extend, or withhold, the resulting contract to the Connecticut Colleges Purchasing Group (CCPG).