Specifications include, but are not limited to: apply a research-based approach to identifying regions that can serve as effective platforms for marketing collaborations among tourism partners within each respective region. This project also includes working with the CTO, vendor partners and tourism industry stakeholders to develop brand identities for each region in a way that both expresses and generates consumer awareness of the travel experiences within each region. The branding/marketing agency should ensure that its proposal take into consideration the findings and direction of the new Colorado Tourism Roadmap, adopted March 15, 2017, as a strategic plan for building the Colorado tourism industry’s competitive advantage. Additionally, the proposal should be cognizant of travel patterns and behaviors within Colorado, the state’s geography/topography, tourism product groupings and the seasonality of each region’s tourism product offerings.