Specifications include, but are not limited to:These services will create a brand for the program to aid in the recruitment of these apprentices and additional healthcare employees. The services will also create and launch a statewide, television and radio public service announcement (PSA) campaign and leverage the PSA through digital advertising. In addition, these services will engage media and target audiences, create print and digital collateral and help inform a statewide communications plan.The hired entity will help inform a communications project with three main goals: Recruit a diverse pool of healthcare apprentices; Expand apprenticeship programs; Communicate outcomes to secondary audiences. The entity will create and establish branding for CO HELPS leveraging a PSA and digital advertising and print collateral to increase awareness, interest and participation in healthcare apprenticeships.