Colorado Mountain College’s Leadville Campus located at 901 South Highway 24, Leadville, CO is requesting quotes from qualified firms and/or individuals to act as Digital Marketing Strategist & Community Engagement Manager.
SPECIFICATIONS
1. Social media management - Manage social media marketing campaigns and day-to-day activities on behalf of CMC Leadville on 4+ networks.
2. Digital marketing strategy - Develop and implement comprehensive social media marketing strategy to serve overall college and campus goals.
3. Content management - Create, curate and leverage content to drive strategy on social media and digital platforms.
1. Blogging - Finding stories, developing angles, interviewing, photographing, and delivering finished content for campus blog.
2. Sourcing content from students, staff, faculty & community members using online tools
3. Photograph/ Video campus, community, students, classes, events, etc.
4. Editing visual content (photos and video) for use on networks. Community management - Monitor, engage and respond to online communities. Build and manage online reputation.
5. Event support - Provide event support for on campus and community events including photography, video, live content, etc.
6. Manage student content editors - Provide support, direction and feedback to student content managers.
7. Website - Point person for campus website content projects including updates, copy and visual content for wordpress based sites.
8. Communications - Work with campus leaders and central departments (Marketing & PIO) to effectively share content across multiple networks. Consult & advise campus on social media questions and inquiries.
9. Advertising & Promotions - Build and implement targeted social media advertising campaigns to serve strategy for programs, classes, events, etc.
10. Reporting - Provide monthly reports to determine if efforts are reaching individual network objectives and overall campus goals.
Statewide