D510281 - Market Research, Reputation Strategy, and Defining University Identity

The Office of Admissions at Colorado State University (CSU) intends to purchase market research, reputation strategy, and defining University identity services from Carnegie Dartlet via sole source procurement. Intentional marketing and recruitment efforts are vital in order to effectively manage enrollment at Colorado State University and Carnegie Dartlet's Reputation Strategy will help the university focus efforts and ensure the greatest impact in its marketing efforts.