Specifications include, but are not limited to: • Implementing data-driven, multi-channel media campaigns that target specific audience segments and optimize direct response rates • Supporting ongoing efforts including print and digital advertising, email marketing, collateral development, onboard communications, and social media • Implementing campaigns and creating marketing materials that resonate with target audiences and meet both brand standards and business objectives to increase awareness, revenue, and ridership • Utilizing existing data to create actionable insight and deliver pre- and post-campaign analysis for driving measurable marketing outcomes that advance business objectives to increase awareness, revenue, and ridership • Developing new systems and approaches to capturing and leveraging audience insight that personalizes the Pacific Surfliner user experience and builds long-term customer relationships • Expanding destination-based marketing efforts through advertising campaigns that leverage the engaging experiences, unique rider perspectives, and memorable events surrounding the Pacific Surfliner service • Ensuring effective design, layout, editorial, and art direction from concept development, execution, and production for fulfillment of media campaigns