Specifications include, but are not limited to: Professional marketing and digital marketing services. The Agency selected for media buying will be required to plan, execute and manage all advertising efforts on behalf of the City, including media planning and placement (both digital and traditional), search engine optimization, monthly e-newsletter development and distribution, and other services as required. This Agency will provide strategic guidance to the City regarding both its out-of-market and in-market advertising programs, resulting in an annual media plan executed and managed by the Agency. The Agency selected for creative/branding services will be tasked with helping the City refresh and unify its several public-facing brands including: the tourism campaign, Palm Desert First Weekend, the Visitor Services Center, and various community events such as Concerts in the Park.