Specifications include, but are not limited to: Contact for Change: A Stigma Reduction and Community Awareness Initiative The extensive PEI community planning process, which included focus groups, community forums, and survey completion, resulted in the need for specific activities to increase awareness related to mental health and reduce public stigma regarding mental illness. The program goals of this project are to reduce stigma regarding mental illness and to increase community awareness within target populations regarding mental health information and resources. The contractor is expected to utilize outreach, to engage individuals and organizations, by working within the community and collaborating with schools, businesses, community organizations, and faith-based organizations.