Specifications include, but are not limited to: 1. Proposer will develop a strategic communications plan for CFC. The plan should include things such as: goals and objectives, target audiences, key messages, strategies and tactics, timelines, budgets, and any other components Proposer feels would be necessary. 2. Proposer must demonstrate the ability to translate themes and messages into collateral materials including campaigns, brochures, newsletters, conference exhibit booths, and other communicative devices to support the CFC’s programs. Provide at least two (2) descriptions of experience, detailing type of campaign and work involved, and if applicable, the involvement and coordination with constituency groups. 3. Proposer must demonstrate the ability to provide statewide media outreach involving major and secondary print daily, op-ed page editors, editorial boards, weekly print, broadcast news media, trade and consumer publication, governmental agency internal publication, and web-based media. Proposer must provide at least two (2) descriptions of media relations activities such as work in securing news and editorial coverage and placing feature articles.