Specifications include, but are not limited to: Increase the number of qualified prospects who express interest in attending Arkansas State University-Jonesboro. Build a pipeline of parent inquiries and increase parent engagement in the recruitment process. Increase the number of submitted applications and improve application completion rates. Increase the number of right-fit resident and non-resident enrolling students. Ensure enrolled students are academically qualified to succeed at Arkansas State University-Jonesboro. Achieve core market saturation while strategically exploring new markets. Improve the diversity of Arkansas State University-Jonesboro entering class. Leverage prescriptive analytics to improve admissions workflow and positively impact yield. Provide enrollment management consultation to the University admissions staff. Provide a historical analysis of previous applicant pools of freshman students, to determine changes in patterns by several factors, including financial need, academic performance, state residence, college, and—for admitted, non-enrolling students—the college of enrollment.