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Enrollment Management Services


Location
Arkansas
Publication Date
08/21/2019 09:43 AM EDT
Closing Date
09/04/2019 12:00 PM EDT
Issuing Organization
Arkansas State University
Solicitation Number
Description

Specifications include, but are not limited to:  Develop and execute multi-channel (print, email and digital) marketing campaigns to targeted sophomores and juniors. Describe any best practices used to maximize response rates and inquiry generation activity. Please confirm your average campaign response rate across all current clients last year. The University expects response rates >10% for all inquiry generation campaigns. Please clarify your definition for an inquiry generation campaign responder.  Develop and execute multi-channel (print, email and digital) marketing campaigns to targeted seniors to maximize application generation activity. Provide evidence that your campaigns are successful at substantially increasing application submissions at institutions similar to Arkansas State University-Jonesboro. Students will apply via the Common Application and/or the University institutional application on our website.  Provide evidence that your organization’s marketing programs attract students who are more likely to enroll, persist, and graduate from Arkansas State University-Jonesboro.  It is expected that the selected vendor will maximize engagement with parents to ensure their active participation in the recruitment process. Please demonstrate your organization’s ability to collect parent contact information for a significant percentage of students targeted in these campaigns, and then appropriately capitalize on that parent data collection. Please provide evidence of the impact of your parent engagement strategies on enrollment outcomes.  Develop and host online landing pages that have been optimized for student engagement and enriched by Arkansas State University-Jonesboro’s core brand identity. Separate landing pages should also be developed for parents targeted in the campaign and should provide relevant information to foster their continued engagement with the University throughout the recruitment process.

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