Specifications include, but are not limited to: • To research existing perceptions and brand awareness of the university among key constituencies of university • To analyze market research to develop a brand strategy, platform and positioning that speaks to the unique story of UAFS and drives enrollment growth for the university. • To design creative elements of the brand repositioning strategy, in close collaboration with University Marketing and Communication staff, for use across multiple communications platforms including, but not limited to, digital, web, and print mediums. • To review academic and athletic logos and tighten or revise university visual identity in order to be consistent with university brand. • To create a marketing campaign framework to promote significant engagement with the university’s various constituencies. • To support the translation of brand strategy into brand experience at UAFS (physical campus, employee training, web site, orientation, etc.) • To provide consultancy services over the course of the implementation of the brand repositioning strategy and the associated campaigns.