Specifications include, but are not limited to: The overall objective of OSD is to increase awareness of their programs and offerings to ensure that Arkansas has a skilled and knowledgeable workforce talent pipeline. To reach this objective OSD has the following goals: • To increase workforce training grant funds awarded to Arkansas businesses. • To increase apprenticeship enrollment. • To increase the number of registered apprenticeship programs in the state. The website needs to speak to three distinct audiences: • Arkansas businesses with current or future workforce training needs • Arkansans seeking jobs or training through apprenticeship, career center, etc. • Arkansas businesses that would benefit from the creation of an apprenticeship program To meet these needs the website must: • Provide information on OSD grants (including application, rules, etc) • Provide searchable databases for apprenticeships, high school training centers and other career training around the state, as well as job opportunities. • Provide companies with information and incentives regarding registered apprenticeships (including applications, rules, etc) • Provide up-to-date news regarding the work OSD is doing around the state and opportunities available to companies and job seekers • To inspire job or training seeker and businesses with success stories • Have an easy means for developing new leads (companies needing job readiness assistance) to be generated through email or other contact information. • Be responsive, operating effectively on a variety of devices. • Have a clean, crisp design and an easily navigable site map. • Be able to support short videos • Be able to be updated by OSD staff