Specifications include, but are not limited to: The purpose of the Grant Funding Program is to provide a structured application process for organizations providing local services or programs to apply for grant funding from the City of Cottonwood. A. Facilitate Economic Growth 1. Create and Maintain a Business Friendly and Customer Focused Community a. Promote and develop policies and procedures that support workforce housing b. Promote and expand business infill and retention opportunities c. Explore opportunities for new industry related to the city’s airport d. Partner with local education agencies to promote workforce development e. Evaluate and improve current customer service practices from the customer’s perspective 2. Promote and Invest in our Unique Quality of Life a. Develop/Maintain outdoor recreation in a manner that promotes economic growth i. Promote parks, open space, river access, bikeways and trails 3. Improve Infrastructure a. Prioritize investment in Cottonwood’s arterial roads to reinforce the brand philosophy i. To include: sidewalks, bike lanes, wayfinding signage, streetscape 4. Solidify Identity of Brand as the HEART of Arizona Wine Country a. Create and implement city-wide logo standard i. Tee-shirts, business cards, merchandise, pins, logos in conference rooms ii. Update monument signs b. Develop and implement internal city-wide brand strategy that reinforces the city’s brand philosophy i. Connect decisions of departments to brand philosophy