Specifications include, but are not limited to: 2.1 Public Information Campaign The Selected Vendor must provide, develop, and implement, in close coordination with ADOC personnel, public information, and community relations campaigns using earned news media, paid media, print, outdoor, digital/online, and other communication strategies for the following projects: a) Communications Strategy; b) As deemed appropriate by the ADOC, pending litigation and/or material threatened litigation ; and, c) Other special projects, programs, and initiatives identified as relevant and essential to ADOC’s mission. 2.2 News Media and Community Relations The Selected Vendor must: a) Advise and assist in the development of earned news media services through strategic planning, key message development, and support for specific projects or overall ADOC activities including, but not limited to: 1) Advise in the development of communications strategy and talking points on projects or issues; and, 2) Develop news releases for ADOC approval and distribution; and, 3) Assist and advise on daily media inquiries. b) Provide communications and media training to ADOC personnel when needed; c) Develop a media response protocol; d) Advise on crisis communication including, but not limited to: 1) Develop, maintain, and exercise proper crisis communications plans as may be needed; 2) Work with the ADOC during a crisis situation, to include issues analysis and development of key messages and communication strategies relating to internal and external messaging; 3) Provide expert advice and support when working with the legislature or reviewing legislation; 4) Advise on engagement with stakeholders to maintain credibility, transparency, and strengthen relationships; and, 5) Conduct post-crisis analysis to assess the ADOC’s performance during and after a crisis. e) Help plan, support, and/or conduct: 1) News conferences or informal briefings; 2) Awareness tracking; 3) Editorial tours; and, 4) Community advisory meetings.