Specifications include, but are not limited to: A fully integrated marketing communications firm (“Agency”) that will work with ADECA to conduct outreach and increase awareness of the Alabama Counts! 2020 Census campaign (“Alabama Counts!”) by incorporating the Alabama Counts! Messaging Guide (“Attachment 1”) and Logo (“Attachment 2”) which have already been developed and are attached hereto. The anticipated scope of work will require that the Agency: # Develop advertising copy and slogans around Alabama Counts! # Produce television, radio, digital/social media, and billboard ads featuring state officials and other well-known Alabamians # Target ad buys on television, radio stations, and websites with high popularity in Alabama # Target billboard ads in areas with low 2010 response # Develop digital media campaign featuring ease of filling out the census form, including, but not limited to: o Paid boosting of content on Alabama Counts! social media (Facebook, Twitter, Instagram, SnapChat) o Bumper ads for YouTube, Pandora, Spotify o Develop tailored content for ADECA and the Alabama Counts! Committee to share on social media