Specifications include, but are not limited to: At a minimum, the Columbia, Missouri Visitor & Area Guide shall: a. Serve as the main print collateral piece for the CVB; b. Be visually appealing and able to deliver a significant amount of information without being overwhelming; c. Provide both useful listings and compelling feature content that engages readers; d. Built on brand identity, consistency, awareness and interest for our destination; e. Promote consistency in font, colors, etc.; and f. Allow the CVB to enhance customer relationships, attract new visitors and strengthen relationships with community partners At a minimum, the contractor shall: a. Concept a layout and content plan for the Columbia, Missouri Visitor & Area Guide with the CVB team; the contractor shall understand and agree that the Columbia, Missouri Visitor & Area Guide shall be accessible via online and hard copy. b. Sell approved advertisements for the interior of the Columbia, Missouri Visitor & Area Guide. c. Design layout and write content for the Columbia, Missouri Visitor & Area Guide