1) Needs Assessment and Consultation: a) Conduct an in-depth needs assessment to understand the challenges, opportunities, and requirements of micro and small businesses marketing efforts along the Mission Trail. b) Engage in consultations with business owners, stakeholders, and local community representatives to gather insights and perspectives on the existing business landscape. 2) Development of Tailored Support Programs: a) Develop tailored marketing support programs based on identified needs to boost foot traffic, raise awareness, and improve promotional efforts. b) Create training modules, workshops, or seminars focusing on areas such as financial management, marketing strategies, digital presence, and operational efficiency. 3) One-on-One Assistance and Mentorship: a) Provide individualized assistance and mentorship to micro and small business owners, offering guidance on specific challenges, marketing business planning, and growth strategies. b) Facilitate connections between experienced mentors and business owners to foster learning and skill development. c) Assist in developing a marketing plan based on feedback from the business owner, focusing on effective strategies to increase promotion, awareness, and website traffic whenever possible. 4) Monitoring, Evaluation, and Reporting: a) Implement a robust monitoring and evaluation framework to assess the impact of the assistance programs on participating businesses. b) Prepare periodic progress reports detailing activities undertaken, outcomes achieved, challenges faced, and recommendations for improvement. c) For businesses with a website presence, conduct a comparison analysis before and after implementing the marketing program showing a positive boost in website traffic. 5) Capacity Building and Knowledge Sharing: a) Organize networking events, roundtable discussions, or forums to encourage knowledge exchange among businesses, fostering a collaborative environment. b) Develop resource materials and knowledge-sharing platforms to disseminate best practices, success stories, and valuable insights among stakeholders.
