Specifications include, but are not limited to: ● Develop compelling concepts and scripts that effectively communicates the key consumer benefits of the Keep Colorado Wild Pass and aligns with CPW’s branding guidelines. ● Create visually appealing and engaging visuals, including commercial videos and still images that capture the attention of target audiences. ● Follow responsible recreation ethics and rules while filming, including, but not limited to, staying on the trail and wearing appropriate safety gear. ● Deliver final commercial videos and stills in the required formats for various platforms and channels, ensuring compatibility and optimal viewing experience. ● Work with CPW to schedule commercial video and photo shoots that deliver creative that can span all seasons across the calendar year. With a focus on summer, fall and winter seasonality in creative. ● Maintain effective communication and collaboration with CPW throughout the production process.