Specifications include, but are not limited to: This project serves to create, advertise, promote, enhance, manage and maintain the content of the men’s campaign website. men’s campaign is a website and public advertising campaign designed specifically for working age men, who account for the highest number and rate of suicide deaths annually in Colorado and nationally. The website aims to change the social norms around men's mental health, increase male help-seeking behavior, and reduce the suicide rate among men in Colorado. The website includes a 20-question self-assessment designed to measure anger, anxiety, substance use, depression and suicide. The site also includes large self-help tips, online tools, and information on local and national crisis services and local mental health services. Men’s campaign resources will be prioritized within highly impacted counties and for men working in priority occupations, including the construction industry, emergency responders, and those particularly impacted by COVID-19 response efforts like retail and the restaurant industry.