Website, mobile and digital advertising campaigns using Ocean County’s own library of audio and video commercials and /or static and animated banners on highly visible websites, news platforms, radio and television, as well as social media, chosen specifically for their volume of traffic, targeting capabilities and the demographics of their reach. The vendor(s) may also qualify if able to provide associated forms of media to include, but not limited to, blogging, print ads, signage, digital boards, social media and SEO strategies. All Ad Campaign components and placement must be approved by the Ocean County Tourism Director prior to placement. This media campaign will consist of video pre-rolled ads and/or video overlays and/or various digital creatives on select, targeted websites, you tube channels, radio stations, and social media. Technology strategies to include, but not limited to: geo-targeting, demographic and behavioral targeting, search retargeting, contextual targeting, social media marketing, search engine optimization, content advertising and more. The provider must agree to include documented reporting of metrics consisting of, but not limited to: Proof of date ranges with number of impressions and/or materials delivered, click through rates, zip codes / geographic impact, overall reach versus the total impressions and customized targets ordered by Ocean County Business Development and Tourism in the campaign flight. The provider’s representative must have a very strong familiarity with Ocean County, and must be willing to be dedicated to the specific goals and branding intentions of Ocean County Business Development and Tourism. Expertise and advisement must be focused on and tailored to the goals of Ocean County Business Development and Tourism marketing. Video and Display Ad production are NOT part of this request.