UNC is looking for a marketing automation system that will assist the University in developing, executing, and tracking its digital marketing campaigns and lead generation efforts. The system should automate workflows, manage collateral, track prospect behavior, and score and qualify leads for marketing professionals in multiple university offices including University Relations, Undergraduate Admissions, the Graduate School, and Extended Campus. The University, which has been using a marketing automation tool for the last two and a half years, is also interested in tools that advance its ability to tie together and track digital advertising efforts, test landing pages and email subject lines, predict lead behavior, and report on efforts.
Statewide