RFP-UC23-016 - ULSTER COUNTY TOURISM ADVERTISING

Ulster County seeks to retain Advertising Agency Services from one or more firm(s). The role of the Advertising Agency is to promote Ulster County through defined advertising campaigns and marketing strategies with the approval of the Tourism Director, Lisa Berger. The department is looking to develop and implement a plan for sustainable tourism marketing, a "do no harm" approach analogous but not identical to the "Leave No Trace ethos for hiking. It encompasses the latest evolution in tourism thinking where tourism creates an overall benefit to the community beyond the immediate economic gains. This approach enhances the quality of life in local communities and incorporates principles of Diversity, Equity, and Inclusion to ensure that Ulster County is a livable and workable community for residents as well as a high-quality destination for visitors.