Denver Arts & Venues (“A&V”) is requesting proposals from producers and distributors of malt beverages and hard ciders to be an exclusive marketing partner or partners with respect to City of Denver owned and operated public assembly facilities to include the following: Red Rocks Amphitheatre, Visitor Center and Trading Post; Denver Performing Arts Complex (DPAC) to include the Temple Hoyne Buell Theatre, Ellie Caulkins Opera House and Boettcher Concert Hall; the Denver Coliseum; the Colorado Convention Center; the McNichols Civic Center Building (collectively, the “Applicable Locations”).
The purpose of this Request for Proposal (RFP) is to select a Malt Beverage Partner or Partners for exclusive marketing rights in the malt beverage and hard cider product categories for a 3-year term. The Proposed Partnership Plan should be separated by brand and Applicable Location as outlined in Section III.
The City has current sponsorship agreements with malt beverage and hard cider producers for exclusive marketing rights at Red Rocks Amphitheatre, Denver Performing Arts Complex, Denver Coliseum and Colorado Convention Center that expire on December 31, 2021.
About Denver Arts & Venues (A&V): Denver Arts & Venues is a division of the City & County of Denver's Department of General Services. A&V’s mission is to amplify Denver’s quality of life and economic vitality through our premier public venues, public art collection, and free entertainment events and programs.
Any contract entered into as a result of this request will be subject to A&V’s sponsorship policy and any other applicable City agreements.
The selected proposer shall be sensitive to the City’s mission to “create a world-class City where everyone matters.”
For further information regarding Denver Arts & Venues visit: www.artsandvenuesdenver.com
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